World’s Largest Online RV Show
MARKETING CAMPAIGN ART DIRECTION
The World’s Largest Online RV Show was an all digital marketing campaign General RV ran for multiple years. For this project I led art direction and design which broke down into creating the campaign look, leading creative deliverable production, and sourcing more props from my parents backyard than I care to admit. This was a unique project as we shot and produced the majority of this streaming :30s in-house, using our own talent, props, and expertise. Was exciting putting this altogether and seeing our in-house team accomplish something much larger than our usual productions, on a short timeframe and tiny budget.
Above is the :30s nationally streamed commercial we produced for this campaign. Below is a look at a handful of the different advertisements that were built out to support the campaign in the multiple years it ran.
LANDING PAGE COMP
STILL SELECTS
DIGITAL ADS